Property Staging

The difference between interior design and home staging is that interior design is designing home interiors in which a person is living.  The client would be consulted on their personal likes and dislikes, and would have much input into the outcome of their interior designs, since the aim is to please the homeowner.  In contrast, home staging is designing the interior of a house for the purpose of selling the property. 

With home staging, the property stylist will plan and execute the interior design for broadest mass appeal.  For sale, you need to create an environment that is pleasing to as many buyers as possible, even though it may not appeal to your personal design tastes.  For example, maybe you absolutely love your overstuffed, red and green plaid reclining chair and think it looks great in your living room.  When home staging, this item would undoubtedly be gobbling up precious space, making the room look smaller than it actually is.   Buyers are looking for spacious homes; therefore, a property stylist would recommend placing this chair in storage and either replacing it with a smaller chair, or no chair at all.  Also, the red and green plaid chair fabric could be so strong, that the buyer's eye will be directed toward your well loved chair, rather than the beautiful, architecturally intricate fireplace, which should be the focal point.  Often we stop seeing our spaces with fresh eyes and this is where a property stylist has the knowledge and confidence to help you.

Home staging creates spaces which are pleasing to the eye and showcase your house to look its very best for sale.  Design principles and elements play a large role in creating enticing, inviting rooms.  Balance, proportion, rhythm, emphasis and unity are all integral design principles in creating appealing rooms that will make your house glow.  Design elements, such as colour, line, form, shape, space and texture need to be considered when creating a harmonious, interesting environment that will automatically attract buyers anxious to put an offer in on your stunning house.

Vacant Properties

Why bother staging a vacant property?

• Did you know that  % of buyers are more inclined to purchase a property that is furnished?
• A property with no furniture comes across as cold and unwelcoming.
• If a buyer is looking at a vacant bedroom, for example, they may question whether the room is big enough to house their queen sized bed and side tables.  By furnishing this room, you have proven, beyond a doubt that indeed, these items can and indeed do fit in the room.
• If there is no furniture to capture a buyer's eye, then the eye will automatically examine what is there, very closely.  Scratches on floors and less than perfect walls will be scrutinized. 
  
• Looking at a vacant home is like seeing a dress hanging on a rack.  The dress may look like nothing, but once you try it on, it looks wonderful.  A house is the same; it needs to "wear" furniture in order to look fabulous.